Tubes Radiatori
Tubes Radiatori stands for design, know-how, cutting-edge technology and excellence Made in Italy in the "heat" production segment. Pioneers of its industry, the company was set up thanks to the passion and experience of the Crosetta family, who have always stood out for their courage and their ability to innovate, expressing the art of "savoir faire" and painstaking care for detail in every single product.
The progress made by Tubes was rapid and marked by milestones which have ranked it as a pioneer in its industry. The first step is the BASICS Collection created in 1994 which is still part of the brand catalogue today.
As early as the initial models, it is possible to notice the constant focus on the formal aspect and the painstaking care for details, such as the invisible welds on the tubes. Another aspect worth mentioning is the attention placed on water consumption levels and heating efficiency, from the onset.
1996 saw the launch of the EXTRAS Collection (no longer in the catalogue), which is also still in production today, where styling is an increasing focus, giving the radiator body the personality of an interior design item.
The genuine cornerstone in Tubes history is nevertheless the creation of the ELEMENTS Collection in 2004 which, under the artistic direction of Ludovica+Roberto Palomba, presents an actual revolution in the radiator industry. In this collection the brand expresses a new concept of the heating element, turning it into an icon of design.
The company invites internationally-renowned designers (Antonia Astori, Matteo Fiorini, Stefano Giovannoni, Elisa Giovannoni, Peter Jamieson, Alberto Meda, Nicola De Ponti, Satyendra Pakhalé as well as Ludovica+Roberto Palomba themselves) to reinterpret the radiator as an element of the architectural structure, brimming with a strong personality, thanks also to the customisation and modularity possibilities.
This basic format has given rise to genuine iconic models, architectural feature elements that have been included within the permanent collections of some of the most important design museums in the world: from the “Centre Pompidou” in Paris to the Museum of Contemporary Art in Montreal, and even the International Design Museum of Munich which was established in 1907 and can boast being the first design museum in the world. These products have been exhibited in the most prestigious fairs in the world and they have also been judged by juries made fo international design experts, becoming thus winners of important awards, including the 2018 ADI Compasso d'Oro Award thanks to the radiator Origami.